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Guide to Software Marketing


Intro
This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software
I recommend submitting your software to upload.com. It costs $79 dollars a year, but is well worth it. It will display your product on download.com and its partner network made up of 20 other major download sites. Download.com is so popular that if your product was only listed on download.com it would still be worth the yearly fee.

Use Rudenko's (submit.rudenko.com) software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive so it is less likely to be rejected.

Rudenko's software submission service is also beneficial because most of the software archives will have a link to your website. Relevant pages that link to your website increase your link popularity. The higher your link popularity the better your search engine ranking will be, especially in Google. Rudenko's software submission service costs $70 and if you include "David Mahler - 10% discount" in the comment field you will receive 10% off.

Promote through your website
If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

The two key factors for search engine optimization are effective titles and clear body text. Make sure that the titles are relevant, unique to each page, and include key phrases that are likely to be searched. Body text should be clear, concise and saturated with key phrases. Feel free to add your key phrase as many times as it seems natural to do so. Before you publish your masterpiece, test your website copy by reading it out loud to yourself or to a friend. If it sounds awkward you probably need to take a few of those key phrases out. Remember it is important to write for both people and search engines.

For more information on search engine optimization I highly recommend highrankings.com.

Have someone else do the work
Websites like shareit.com and cj.com allow you to partner with affiliates that distribute your software for you. This is an easy way to get your product out there but you can expect to pay a commission to the affiliate.

Conclusion
Whether you are a sole proprietor or a major corporation, these software marketing techniques will be effective in promoting your software.

David Mahler started his business (Small Business Services) creating websites in 2002. His company has since extented his services to Intranet design, database design and website copywriting.


MORE RESOURCES:

Business Wire (press release)

Elliott Terminates Tender Offer to Acquire Epicor Software Corporation
MarketWatch - 11 hours ago
... LP and Elliott International, LP (collectively, "Elliott" or "we"), a major shareholder of Epicor Software Corporation (the "Company" or "Epicor"), ...
Hedge Fund Elliott Associates Withdraws Offer for Epicor Software Orange County Business Journal
Epicor drops after hedge fund ends hostile bid Forbes
UPDATE 1-Hedge Fund ends offer for Epicor Reuters
RTT News - Barron's Blogs
all 43 news articles


New York Times

The best thing about the 2.2 iPhone software update
CNET News, CA - 4 hours ago
When it some to iPhone software updates, I'm all about the basics. Apple could enable the iPhone to cook my dinner every night, but if it added multimedia ...
First Look: Apple's iPhone 2.2 Software Hits The Street (And ... CRN
Lots to like about new iPhone 2.2 software update Ars Technica
Apple releases iPhone Software v2.2 Apple Insider
G4 TV - Digitaltrends.com
all 116 news articles


Traction Software Introduces Live Blog Micro-Messaging and End-of ...
MarketWatch - 9 hours ago
Live Blogs become a standard feature -- not an extra cost option -- for Traction Software's secure, scalable enterprise class hypertext platform which now ...


BBC News

Microsoft to offer free security software to attract beginners
eTaiwan News, Taiwan - 13 hours ago
19 to stop selling personal computer security software and to use free personal anti-virus software instead. The new software called Morro can support seven ...
Spamhaus: Microsoft Now 5th Most Spam Friendly ISP Washington Post
Microsoft: New software not Symantec, McAfee rival Reuters
Microsoft To Stop Paid PC Security Service, Offers Free Anti-Virus ... AHN
NetworkWorld.com - Wall Street Journal
all 304 news articles


Hann’s On Software bouht by Mediware
Bizjournals.com, NC - 6 hours ago
Mediware Information Systems Inc. has bought the assets of Hann’s On Software, a pharmacy-management software provider based in Santa Rosa, for $3.5 million ...
Mediware Acquisition Adds 320 Pharmacy Facilities MarketWatch
Mediware Information buys assets of Hann's On Software - Quick Facts RTT News
Mediware Acquisition Adds 320 Pharmacy Facilities International Business Times
all 19 news articles


PAR Technology Corporation Releases Next Version of SpaSoft(R) Spa ...
MarketWatch - 11 hours ago
An industry-standard for more than 10 years, SpaSoft is a fully integrated, dynamic activities management/scheduling software solution, ...


Check Point Software Announces Participation in Fourth Quarter ...
MarketWatch - 9 hours ago
Check Point Software Technologies Ltd. ( www.checkpoint.com) is the leader in securing the Internet. Check Point offers total security solutions featuring a ...


Progress Software and QAD Propose A Formula for The Perfect Lean ...
MarketWatch - 10 hours ago
a provider of leading application infrastructure software to develop, deploy, integrate and manage business applications today announced that Progress ...


DR Systems to Feature Software-Only, Enterprise Web-PACS for ...
MarketWatch - 10 hours ago
With the new zero-download application, clinicians no longer have to download the software before accessing reports and exams on their own computers. ...


Authoria Appoints New President and CEO
MarketWatch - 5 hours ago
Prior to joining Authoria, Mr. McDevitt was most recently Chief Operating Officer of CDC Software, a $360 million division of CDC Corporation and a global ...

Software - Google News

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